Aiming at foreign brand domestic commercial vehicles

On March 31, Valin Motors celebrated the production of its 5,000th truck, marking a significant milestone in the company's journey. According to a spokesperson from Valin Motors, the brand’s high-quality, affordable trucks and excellent customer service have attracted many customers who previously planned to purchase foreign-branded heavy trucks. These vehicles are now becoming a preferred choice for imported car buyers in East and South China, positioning Valin as a strong competitor in the market. Further investigations by reporters revealed that domestic commercial vehicles are gaining more traction compared to their imported counterparts. Not only do they excel in mid-to-low-end segments, but they are also making inroads into the mid-to-high-end market. Even foreign brands that once dominated the market through local assembly are now facing stiff competition. Looking at the domestic commercial vehicle market over the past two years, it's clear that domestic brands hold a dominant position. Although foreign brands have increased their presence in China, their growth has not been substantial, and they've largely retreated to the high-end segment. The impact of national macroeconomic policies led to a decline in the domestic heavy-duty truck industry last year, with sales dropping by 29.46% year-on-year. Meanwhile, the import of trucks saw an even steeper decline, with Japanese truck sales plummeting from 7,000 units to just around 1,000, and European and American imports falling by 60%. The performance of foreign joint ventures in the passenger car sector has also been challenging. Companies like Changzhou Iveco, Yaxing-Benz, and others have struggled with poor sales. Last year, high-end passenger car sales nationwide were under 1,100 units, mostly dominated by Chinese brands such as Jinhua Neoplan and Yutong. Joint ventures had a minimal share, with one industry expert attributing this to narrow product lines and outdated business models that don’t align with Chinese consumer needs. In contrast, domestic brands are pushing forward with innovation. At the Shanghai Bus Show, Chinese companies showcased new technologies like hybrid systems, public transport concepts, and hydrogen-powered buses, signaling the future direction of the industry. Brands like Valin, Foton, and China National Heavy Duty Truck are actively competing in areas traditionally dominated by foreign brands. Valin’s strategic cooperation with Mitsubishi is aimed at enhancing its own innovation capabilities through technology transfer and adaptation. By sending technical teams to learn and absorb foreign technology, Valin is building its own development platforms and production lines. This approach allows them to combine foreign expertise with domestic innovation, creating a unique competitive edge. Experts suggest that while domestic brands have made significant progress, there is still a long way to go. Foreign automakers are likely to adjust their strategies, focusing on localization, price reductions, and marketing efforts. As China’s economy grows, demand for high-end products will increase, and foreign brands will continue to dominate this segment. Domestic companies must invest heavily in original innovation to master core technologies, improve safety, reliability, and user-friendliness. Valin’s ultimate goal is to compete globally, and despite challenges, the company remains committed to expanding overseas. Whether in the domestic or international market, the road ahead for independent commercial vehicle brands is still long, but the momentum is clearly shifting in their favor.

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