Aiming at foreign brand domestic commercial vehicles

On March 31, Valin Motors celebrated the production of its 5,000th truck, marking a significant milestone in the company's journey. According to a representative from Valin Motors, the brand's trucks have gained popularity due to their high quality, affordability, and excellent service, attracting many customers who previously preferred foreign brands. This has made Valin a strong competitor in the commercial vehicle market, especially in East and South China. Further investigation by reporters revealed that domestic commercial vehicles are increasingly outperforming imported models. Not only do they dominate the mid-to-low-end segment, but they are also making inroads into the mid-to-high-end market. Even foreign-branded vehicles assembled in China are struggling to maintain their foothold. Looking at the domestic commercial vehicle market over the past two years, local brands have taken the lead. While foreign brands have tried to enter the Chinese market more aggressively, their expansion has been limited, with most focusing on the high-end segment. Last year, the domestic heavy-duty truck industry experienced its first negative growth, with sales dropping by 29.46% year-on-year. Meanwhile, imports saw even steeper declines, with Japanese truck sales falling from 7,000 units to just 1,000, and European and American truck imports dropping by 60%. The performance of foreign joint ventures in the passenger car sector has also been lackluster. Companies like Changzhou Iveco, Yaxing-Benz, and others have struggled with low sales, with high-end passenger car sales nationwide barely reaching 1,100 units last year. Industry experts suggest that these joint ventures face challenges due to narrow product ranges and business models not aligned with Chinese consumer needs. In contrast, domestic brands are pushing forward with innovation. At this year’s Shanghai Bus Show, Chinese companies showcased cutting-edge technologies such as hybrid buses, public transport concepts, and hydrogen-powered models. Brands like Valin, Foton, and China National Heavy Duty Truck are targeting the traditional strongholds of foreign competitors. Valin’s collaboration with Mitsubishi was aimed at enhancing its own technological capabilities through knowledge transfer and independent development. By assembling a small number of Mitsubishi trucks, the company learned and adapted the technology for its own use, combining it with new innovations. Suzhou Jinlong, which sold over 10,000 units last year, emphasized original innovation tailored to China’s market, rather than simple imitation. The company claims there is no sign of foreign influence in its products. Despite these successes, challenges remain. Foreign brands are not giving up and may accelerate localization efforts, reduce prices, and improve marketing strategies. As China’s economy grows, demand for high-end commercial vehicles will rise, and foreign brands still control this space. Experts advise domestic manufacturers to focus on breakthroughs in original innovation, core technology, and product safety. Additionally, the impact of RMB appreciation cannot be ignored. Valin’s goal is to compete globally, and the company remains committed to overcoming challenges. Whether in the domestic or international market, the road ahead for Chinese commercial vehicle brands is long, but their determination is clear.

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