The light-duty-card market ended policy subsidy and sales of light-duty trucks declined in the first half of 2011

Since the end of this year, with the termination of the automobile-to-country policy, the light-card market with “subsidy” subsidy policies has shrunk significantly. According to relevant statistics, China’s sales of light trucks reached 1.3 million units in 2009, an increase of 33.4% year-on-year. In 2010, the sales volume of young cards reached 1.96 million, an increase of 26.13% year-on-year. However, in the first half of 2011, the sales volume of light trucks was 1.023 million, a decrease of 4.31% year-on-year.

For many light truck car dealers, the fiery days of 2009 and 2010 are their most missed. However, such good days were announced in 2011. They often chatted with each other in the desolate car showroom and bored their memories of the good times that had passed.

For the dull start of the young card market in 2011, people in the industry have expressed that they are closely related to the delisting of some policies. At the stage of “cars going to the countryside”, too much of the light trucks that were originally categorized as 2011 were overdrawn.

“The major purchasers of light trucks are farmers. When cars are put into use in rural areas, the cars sold are sold out. Seventy to eighty percent of the users receive car subsidies. A car can receive four or five thousand yuan. This is also the case. A large sum of money, we should all buy the buy, want to buy the borrow money also bought." Dongfeng Mengka Shandong a dealer said.

Second, the implementation of car fuel consumption logo also affected the sales of light trucks. Since last year, all light trucks have been marked with fuel consumption. “At the time, many cars did not have this logo, and they returned to the factory to apply for logos. They were over 20 days faster and were slower for three or four months, and they were required to pay for fuel consumption logos. Some models had small sales, and manufacturers were reluctant to apply for fuel consumption logos. Less than before, but also lost part of the market." Liberation Tiger dealers believe

In addition, this year's light-duty truck market has also encountered the "natural and man-made disasters." Some experts pointed out that the continuous drought in large areas in the first half of the year not only reduced the output of agricultural products such as grains, fruits, and vegetables, but also caused tension in the power supply of 10 provincial power grids, suspended production of some metal mining industries, and suppressed demand for car purchases. In the first half of the year, 4 trillion yuan of projects were completed in succession, and the market demand was advanced over the past two years. Together with the continuous appreciation of the renminbi, Libya, Egypt, Syria and other major exporters of light trucks faced wars. Viet Nam and other Southeast Asian countries encountered territorial disputes, all of which had a major impact on the export of light trucks in the first half of the year.

As one of the provinces with the largest amount of light trucks in China, the market situation in Shandong is a microcosm of the country. For the advantage of regional sales in light trucks, JAC light trucks (JAC Shuai Ling, Wei Ling, Chun Ling brand); Foton automobile light truck brands (Futian Times, Ao Ling); Dongfeng shares light truck brands (Dongfeng Jiayun, Jinnuo, Jincai, Mengka, Kangba, Kaipute), and light truck companies such as Jiefang Lightluck, Saihu, Converse, and Aowei have already started deployment in Shandong Province, and Shandong has become an important national light truck production base.

Nationwide, not only mainstream light truck companies have joined the ranks of capacity expansion, heavy truck companies, micro-card companies, and even car companies have also joined the wave of capacity expansion of light trucks. In the third quarter of 2010, Sinotruk only reorganized two light truck companies and built a light truck base at Zhangqiu at the doorstep. Beiqi built a light truck base in Hebei, and Changan signed a new base with an annual output of 250,000 light trucks.

The industry estimates that the current total capacity of domestic light trucks (including pickup trucks) is 2.6 million to 3 million vehicles. It is estimated that by 2015, the total production capacity will reach 4 million to 4.5 million vehicles, and the market is likely to see a situation where supply exceeds demand. With the acceleration of urbanization in Chinese society, the demand for short-haul transportation between urban areas, urban and rural areas, and between cities is growing rapidly, and the demand for high-end light trucks that meet the needs of this market will increase.

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