Interpretation: The Urgent Urgency of China's Concrete Machinery Development

The “Twelfth Five-Year” development plan for construction machinery issued by the Ministry of Industry and Information Technology is the “declaration book” for the development of China’s construction machinery in the next five years and is also the direction and driving force for the development of China’s construction machinery. The national construction machinery enterprises have formulated their own strategic goals and long-term plans based on the planning spirit. In the “Twelfth Five-Year Plan”, the forecasted sales volume of 900 billion yuan has become an intraday cake for several large enterprises in construction machinery. Among them, the plans for the three major companies amounted to 750 billion yuan (100 billion, 300 billion, 350 billion), and the sum of the other three companies exceeded 200 billion. These groups of data show that they are optimistic about the prospects for the development of construction machinery during the “Twelfth Five-Year Plan” period; they also demonstrate the ambitions of the leaders of large-scale construction machinery enterprises in China to achieve planning and strategic measures for the world. The realization of this plan will first of all show that China’s construction machinery industry will have two or three companies with a size equivalent to Caterpillar in the United States; secondly, it states that among the world’s top 500 companies, there is the status of large Chinese construction machinery companies; According to the output value of the world's construction machinery, China will account for more than 70% of the world's 43% in 2010 and 2015, becoming a truly world-renowned engineering machinery manufacturer.

1. In the explosive development of construction machinery, a calm analysis of the industry's ecological environment and development status of concrete machinery.

(1) Large corporations are all developing towards supermarkets, attempting to produce all construction machinery products, especially the top ten of China's construction machinery, and almost all of them begin to involve concrete machinery (hereinafter referred to as “砼” machinery) from 2010. Since then, it has invested nearly 20 billion yuan. The macro trends are:

a. Increased capital investment in machinery.

b. Build factories in the first and second-tier cities to expand production scale.

c. Merger of small and medium-sized mechanical companies.

d. High-salary hiring even dug out the investment, production, and marketing personnel of his plant.

(2) Handan machinery industry is a complete set of equipment with multi-disciplinary, cross-industry, long industrial chain, and unique construction environment. Basic parts and components such as engines, chassis, hydraulic components, electrical components, transmission components, materials, and related products such as low-carbon, green, high-efficiency, energy-saving, and information-based engineering products are the basis for the development of helium machinery. However, due to high output value and reasonable profits, many companies flocked in. They re-host, light support, heavy host design, light basic research, and less product customization, while patents, proprietary technologies, and commercial secrets are not properly protected. The lack of communication and coordination between enterprises and the development of their own basic parts industries with their own responsibilities have resulted in considerable duplication of construction, and the company’s funds have not been effectively used.

(3) As several major companies have developed in the supermarket model, their product categories cover nearly 20 categories of construction machinery. There will be fierce collisions in the display of domestic and foreign markets, bidding, and agents including the direct selling market. The specific performance is:

a. Competition between rivals (domestic and foreign markets) and espionage wars have caused only a few products to be 1/2 to 2/3 of the international market price.

b. In order to expand its market share, in the financial leasing and other marketing models with "zero down payment", a low proportion of down payment, serious interference and disruption of the basic game planning, so that construction machinery market ahead of consumption "virtual prosperity."

c. Use unfair methods to interfere with and dig up agreements or contracts that have been signed by the other party, and detract from the performance or reputation of the other party's products.

(4) The frivolous business style has caused advertising wars among manufacturers, which has caused some media to lose their credibility.

a. It is advertised as a leader, leader and leader in the industry;

b. The products that claim to have just taken off the line are the largest, highest, longest and most advanced products in the world to show their strength.

c. Find some experts, professors and academicians who are not versed in this profession to provide technical support for their products.

d. The media lacks proper verification and supervision of the manufacturer's advertising content.

(5) The lack of corporate (product) brand role.

The branding role of corporate products should be reflected in their contributions to social and economic development and their promotion of social responsibility and cultural development. It is the world's and not affected by differences in regions, nations, etc. The current problems are:

a. The only measure of the value of your brand based on the product’s sales, or the amount of production.

b. The export of several or dozens of products to Europe and the United States is known as going to the world.

c. In the world market, especially the construction of some key projects and special projects, when there is no certain use rate and share, it is claimed that it is a world famous brand.

d. Only in all kinds of media, all kinds of occasions to promote around the clock as a shortcut to enhance the brand. As a result, it is the largest user of domestic media.

e. Not approved by polling and authoritative departments.

(6) Loss of corporate responsibility for law enforcement and human rights protection for their own interests.

a. In the production and sales process of the company, the manufacturer's unreasonable demands on the user are too high to violate the national standards and government regulations, resulting in serious car crash accidents.

b. In the process of the preparation of plutonium, there is no mandatory monitoring of the quantity of aggregates and additives with different proportions. There is an inconsistency between the number of bills issued and the actual number, so as to harm the quality for private benefit.

c. Lack of scientific, practical, economical pumping pressure and boom length analysis and design for helium pumps and pump trucks. Blindly follow the trend, imitation, without type testing, industrial assessment products listed on the market.

d. The new products that are put on the market lack the corresponding standard constraints and supervision.

2. Correctly grasp the direction of industry development and promote common progress in the industry.

The goal of striving for 900 billion yuan output value cannot be achieved easily. It must depend on the entire industry, under the guidance of the State and the China Construction Machinery Industry Association, to unite in order to realize the vision of a strong manufacturing country. Only by overcoming or improving the abnormal factors in the industry's ecological environment can we develop rapidly.

2.1 Large enterprises that have set an example for the industry. Several large enterprises and entrepreneurs should use the corporate culture they rely on to survive in the “Twelfth Five-Year Plan” to encourage and constrain the company and make a statement for the entire industry. Shuai and his colleagues live in harmony, so that the industry develops in an orderly and healthy direction, and promotes the overall progress of the industry. Under the framework of a scientific and orderly market economy, large companies maintain social responsibility in consideration of their own interests. The lawful rights and interests of the state and the medium and small enterprises are promoted by the division of labor and cooperation.

2.2 Using innovative hi-tech to improve core competitiveness Large enterprises should make full use of their scientific and technological strength and economic strength, stand at the forefront of the international market, open up the international market, and use computer, network, software, information, and intelligence to drive To promote the development of construction machinery manufacturing industry, this is an insurmountable development path. In order to improve their own core competitiveness and comprehensive strength. In order to expand the scale, establish factories in various places, merge everywhere, increase the number of workers and other development models, pursue high output value, and export more, it will become a puppet giant and may fall into the development misunderstanding. It should draw lessons from the mistakes made by foreign large companies.

2.3 Making progress for the national industry It is recommended that large companies or joint ventures increase the investment in scientific research, and use the basic components of machinery as the core to conduct in-depth basic research. In particular, the featured engines, hydraulic components, chassis, transmissions, and control systems that are suitable for construction machinery are the priority industries for development. More than 10 billion yuan has been invested in the establishment of R&D bases and industrial parks, becoming a model for national enterprises to serve China or the world. Such enterprises and entrepreneurs are truly forward-thinking national elites that can be praised by the industry. It is absolutely not the support of China or the world’s economic development to build a group of low-end construction machinery products worth hundreds of billions of yuan each. We look forward to China's "Rexroth" China's "Cummins" China Construction Machinery Products Group and other large enterprises and entrepreneurs in our industry debut.

2.4 Adhere to the correct product development path Adhere to the path of product development that has both advanced product performance and reliable quality. A product with market prospects often passes through seven stages of market research, design, trial production, testing, testing, identification, and promotion. All original products must go through these stages, and after 3-5 years of trial and error improvement, the reliability can be increased to more than a thousand hours. Only those products that are advanced in production, durable, economical, and environmentally friendly are the symbol of corporate strength.

As soon as the line is put on the market, the high, large, and heavy parameters of the product as a measure of the level of corporate science and technology are a kind of spuriousness. We recommend that companies insist on adopting advanced design concepts, methods, and test and test methods, but cannot ignore and abandon these processes. Otherwise, the hats of producers of low-end products will never be removed, and products entering the market may also cause companies to lose their reputation.

2.5 Adhere to the development of small and medium-sized industrial clusters An industry should have large-scale supermarket-style enterprise groups, and there should also be thousands of small and medium-sized business stores. This is the inevitable law of industrial development. SMEs, in the gap between large companies and listed companies, must have their own correct positioning. In particular, the main working parts and basic components of large-scale products such as vehicles, stations, and pumps in the machinery industry have all been socialized. If they are simply combined, they have not been optimized, and they have not been specialized, refined, and special. Advantages, it is impossible to become a franchise store, can not survive in the industry.

Among the 31 industries in Germany's machinery manufacturing industry, 17 are the world's top, 27 industries are the world's top 3, with an average of 7,000 companies with more than 150 employees and 873,000 employees. Annual sales. It reached 1800 billion euros. This is the result of the "strong, strong" results achieved by German SMEs. For example, German PM company, Schwing company, and Liebherr company are all 50 of the world's engineering machinery companies. No one is a supermarket. However, their natural division of labor is such a scientific harmony that they are not the same. It is worth learning from. It is also the root cause of the high market share and brand awareness in the world.

At present, some technical advantages and characteristics of some small and medium-sized enterprises' vehicles, stations, and pumps in Shandong, Fujian, Hunan, Sichuan, etc., are the basis for ensuring the robust growth of our industry. We hope that he will be permanent.

2.6 Talent Cultivation and Use Talent is a liquidity resource that determines the success or failure of a business. He is different from general-purpose materials and currencies, and has special exclusivity. Industry entrepreneurs should have such a consensus. Nowadays, there are many paratroopers in the machinery industry, but there are very few companies that can continuously work for 3 to 5 years. In some short-term organizations, there are several times and dozens of times of continuous job-hopping, which not only causes losses and confusion to companies. Moreover, the loss of intellectual property rights and trade secrets of enterprises has been greatly affected. This kind of concept of unearned talent is harmful to people. Therefore, enterprises should cultivate talents by themselves, use them to retain people, create a good development platform for them, provide loose work, humanistic environment, and high welfare benefits (should be closer to the standards of developed countries), especially private enterprises, should be established. Employees are masters, not employment systems. The success or failure of their work should be celebrated and forgiving. In particular, the vehicles, stations, and pumps of Suga Machinery are equipment that can only be used in a complete set. They have a high degree of correlation and technical content. They are integrated products of many high-tech disciplines and require the collective efforts of many scientific and technical personnel of different specialties to complete the work. device of. After the end of the work phase, continuing training, inspections, and re-education should be given. Only in this way can talents be retained before they can work together with the company. Israel, with 6-7 million people, is almost in the desert, but he has powerful science and technology, agriculture, and military in the world. He is a rich and powerful country in the world. The reason is that he reuses talents. And all Jews in the world who are of the same ethnic group are willing to return to their own country. This is also the attitude that our entrepreneurs must have.

2.7 Changing Marketing Modes to Meet the Demands of Domestic and Foreign Markets Marketing is an esoteric science that requires constant practice in the world market, continuous exploration, and continuous development. Many large companies have constantly cultivated and developed their own unique marketing team and marketing model. At present, many large companies in our industry put forward the product's full-life, all-weather one-stop service, and regard it as the main topic of corporate culture and enterprise core competition and implement it. However, many SMEs in the industry still follow the marketing methods in the early 1990s. They rarely participate in large-scale exhibitions at home and abroad. They also do not participate in bidding for construction machinery at home and abroad, they have not found agents, they have not held product user orders, and even None of them can be seen in the domestic media. However, they still believe that “relationship is productivity” and engage in “direct sales” of direct sales. They also demand that one hand pay for it, one hand deliver it, and some even hand “red envelopes” to engage in “rebates” and struggle. For today's global economic integration, users are extremely uncomfortable with product quality standards, customer targets, and payment methods.

The current competition in the machinery industry focuses on the marketing model, product quality, and pre-sale and after-sales services. These points are the biggest gap between SMEs and listed companies.

In addition, the financial leasing model is also a hot topic of concern in our industry. Financing leasing can achieve the purpose of financing by the lessees (users) through financing, thus overcoming the shortage of funds and difficulties in purchasing equipment. For the lessor (manufacturer background), not only can the full amount of sales equipment be obtained in time to increase the product's sales ability, and avoid falling into a cash flow shortage and lack of product market share. For the country, investment in fixed assets can be reduced, and investment channels can be enriched and optimized, while keeping investment scale unchanged. Therefore, financial leasing has a very important significance for the healthy development of the national economy, and has broad development space and market prospects. This model cannot be exclusively used by large companies. SMEs can also choose to use their leased companies that are approved by the state to conduct business activities in proportion. In our industry, independent legal entities such as Shandong Yunding and Shanghai Far East have been involved in our machinery industry. At present, there are more than 200 companies with pure foreign investment and approval by the Ministry of Commerce, which have been approved by various provinces and cities, and the amount of financing has reached more than 70 billion yuan.

Of course, financial leasing is also risky. In particular, some practices such as “zero down payment” or “reduction of down payment ratio” will be a kind of destructive industry game rules that harm people’s behavior and will have serious consequences. Such as: 1 arrears of rent; 2 confuse friendship and credit; 3 evade fines for breach of contract; 4 require abnormal rights and interests, such as the sale of leased goods to third parties, etc.; 5 the use of leased property quality; 6 the use of after-sales service vacancy; Use or create competitiveness to change financial leasing programs; 8 Lessee’s lack of management or capacity. However, through proper procedures, the creditor understands and effectively manages the credit, which is controllable and can be overcome.

A company's business model should not only meet the world trend, but also must be innovative in order to be invincible.

2.8 Coordinate the relationship between the host production plant and the parts production plant to jointly promote the technical progress of the industry. The Machinery Industry Association has been established for more than 20 years. The number of the host production plants in the industry associations has accounted for more than 95%, and the production of basic components has been continued. The factory is in a status of a foil, and even many companies do not participate in industry associations, seriously affecting the development of mechanical vehicles, stations, and pumps. With the rapid development of science and technology today, the development of multi-category information technology such as machinery, hydraulics, electrical appliances, materials, and computers will greatly promote the development of high-efficiency, energy-saving, environmental protection, and other aspects. Therefore, they should change their position in the industry, increase the number of directors or vice-chairman units, and establish a variety of propaganda platforms for them. Inviting them to participate in joint development and research is to increase the technical content of the mechanical trucks, stations and pumps and increase the added value. The essential. Without their involvement, the main engine plant can only become a third-rate enterprise that can only rely on selling labor. This is something we do not want to see. The facts will prove that which host plant integrates well with the optimization and integration of the basic parts and components, and he will certainly become a brand that is technologically advanced, cost-effective, and highly reliable. This product's "professional, refined, special" ability to perform more fully.

For the basic zero-position manufacturing enterprises, the ç ¼ machinery industry is still a sunrise industry, and there is still a wide future. The transformation of the main engine plant depends on the intelligently controlled computers, networks, etc. including hydraulic components, electrical components, and various sensing components. Such as radio frequency identification, infrared sensors, laser scanning and so on. In addition, mechanical components such as various reducers, high-pressure and wear-resistant pipes, cutting rings in helium distribution valves, and eyeglasses, etc., have enormous quantities. Facts have proved that the finer the division of labor and the higher the degree of specialization, the better the quality of components and parts. Therefore, it is the common responsibility of the main and accessory factories to improve the technical level of the gongs and gongs.

2.9 Development and Analysis of the Mechanical Situation This issue is of great concern to all. It is a very unpredictable issue, but we should see the following:

First of all, China is the world's largest cement producer. Last year's annual production accounted for 60% of the world's total, and most of it was used domestically. This provides excellent conditions and information for "domestic demand." Second, it is concerned with the development trend of the national economy, understanding the development plan and the country's investment direction. This is the most favorable analysis and judgment basis for the development of the machinery industry. Third, summarize some of the regular characteristics of China's construction, such as the Three Gorges Project, the South-to-North Water Diversion Project, the Qinghai-Tibet Railway Project, the Olympic Games Project, the Expressway Construction Project, the High-speed Rail Project, the Urban Rail Transit Project, and the current economical housing construction project in various periods, etc. . These are very distinctive projects of the times. They have not only stimulated the development of construction machinery, especially gongs and gongs, but also demonstrated that it is the result of the socialist market economy's ability to concentrate on major issues. Each five-year plan has listed hundreds of billions of trillions of trillions of dollars in construction funding. For example, the "Eleventh Five-Year Plan" that invested 4 trillion yuan to stimulate economic construction engineering machinery will benefit the most, and the "12th Five-Year Plan" will only provide affordable housing for five years. The funding of 36 million sets reached over 4 trillion. Although it is currently in the stage of loan tightening, the laws of starting, developing, adjusting and restarting will not change. To say that the development of new-generation information management ç ¼ mechanical products, there will be a huge space and market, we can work together to build a large and strong industry, and make greater contributions to the world. This is a golden opportunity. History will write a glorious page for this generation of mechanical entrepreneurs and workers.