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As China's diesel engine emission standards have evolved from China 2 to China 3, many manufacturers have started developing and producing the next generation of engines, shifting from traditional mechanical systems to electronically controlled ones with precise fuel injection. While this technological leap brings promise, it also comes with challenges. In many promotional campaigns, the focus often remains on technical specifications rather than real-world application or user experience. However, in the lifecycle of a new product, technical metrics are just the starting point. The true success lies in how well the product meets customer needs and delivers value through practical use.
For example, Dongfeng Cummins, which introduced the first electronically controlled engine in China, recognizes that upgrading emission standards isn't just about technology—it’s about transforming the entire power system. This shift also involves changing the habits and mindsets of both vehicle manufacturers and drivers. Focusing on real-world applications, rather than just technical features, is key to widespread adoption of electronic control technology.
To drive this change, Dongfeng Cummins launched a "control-oriented" market strategy, aiming to help drivers not only understand but truly embrace electronic control systems. The first step was "thinking to use"—even before the State 3 regulation was fully enforced, they actively promoted these engines, providing detailed explanations in user manuals. This early engagement helped build awareness and trust in the technology.
Next came "using it." In 2007, they initiated the "Early Care Activities" (also known as "Baby Care Action"), a program designed to address potential issues users might face when using electronically controlled engines. By anticipating problems and offering timely solutions, they ensured a smooth transition for customers. This proactive approach not only reduced complaints but also built long-term loyalty.
Many new technologies fail not because they're flawed, but due to poor preparation during the transition phase. Manufacturers often overlook the complexity of service requirements, leading to user dissatisfaction. Dongfeng Cummins treated the electronic control market like a "baby," requiring careful attention and support. Their comprehensive service system set a new standard for the industry.
Once users experience the benefits—such as cleaner emissions, better fuel efficiency, higher power output, and smarter control—adoption becomes natural. Dongfeng Cummins has always prioritized practical application over mere technical superiority. As a leader in electronic control technology, Cummins brings not only advanced engineering but also extensive global experience in user applications and vehicle integration.
In the city bus sector, for instance, Cummins has deep insights into how electronically controlled engines perform under various road and driving conditions. They offer more than just a high-tech engine—they provide complete vehicle matching solutions and strong after-sales support. This global knowledge base allows them to act as true partners, guiding customers through the transition and reducing their concerns about adopting new technologies.
Even before the national 3 standard was fully implemented, Cummins engines already held an 80% share of the electronically controlled engine market. Cities like Beijing, Shanghai, and Shenzhen, along with scenic areas such as Jiuzhaigou, were equipped with Cummins engines, contributing to cleaner urban environments.
With the nationwide rollout of the China 3 standard, the market for electronically controlled diesel engines has truly taken off. At the recent Shanghai Auto Show, nearly all major diesel engine manufacturers showcased their latest electronic control products, some even claiming compliance with European V emission levels. Industry experts emphasize that while emission standards are important, the real challenge lies in translating lab-tested technology into reliable, user-friendly products. It’s about ensuring seamless OEM integration, robust after-sales support, and a customer-centric approach.
Ultimately, a successful transition from old to new technology requires more than just innovation—it demands a deep understanding of user needs, a commitment to application, and a focus on long-term value. For domestic manufacturers, adopting a similar customer- and application-driven strategy could be the key to unlocking the full potential of emerging technologies.
Plastic Mould Steel,Plastic Mold Steel
Jiangyou ChongxinSpecial Metal Materials Co., Ltd. , https://www.zhongxindiesteel.com