The automotive electronics industry must also "soft" and "hard" concurrently.

2010 was a year of rapid development of China's auto industry. In 2010, China's auto production and sales volume has exceeded 18 million, becoming the world's largest producer and seller of products, of which the number of products of its own brand has nearly reached half.

While the industry is gratifying, it is plagued by another fact: the most profitable automotive electronic products in the automotive industry, the majority of core technologies are controlled by foreign manufacturers, and Chinese auto companies still receive "hard work."

Therefore, China's automobile industry also did not get out of the big, but not strong, embarrassing situation, and the breakthrough was in the formation of China's domestic automotive electronics value chain, to create a mature ecological environment with China's independent intellectual property rights in automotive electronics technology, products, and markets.

Yang Xipu, deputy general manager of China Puhua Basic Software Co., Ltd., believes that the important reason for the large but not strong Chinese auto industry is the lack of autonomous and controllable standards for automotive electronic development platforms, as well as design and R&D capabilities. At the same time, it must also change to focus only on chips. Ignore the status of software development platforms for the hardware represented.

For many years, China’s automobile industry has been mainly based on processing and equipment. The ability to independently research and develop from the ground has not been cultivated, and there is no standard for technical software platforms for automotive electronics. Some automobile manufacturers refer to international standards. Or purchase foreign ready-made products and use them on foreign platforms.

It is precisely because China's relevant automotive electronic standards have not yet been formed, it is impossible to form a complete industrial chain with the basic software as the core from the automotive electronic components to the complete vehicle industry.

This is where the problem lies!

Not long ago, China's first automotive group company, Shanghai Automotive Group Co., Ltd., Chongqing Changan Automobile Co., Ltd., Chery Automobile Co., Ltd., and Cape China Basic Software Co., Ltd. initiated the independent research and development of Chinese automotive electronics basic software The alliance with industrialization was announced and its mission was to accelerate the development of China’s independent automotive electronics standards and development platform.

Li Jun, deputy chief engineer of China FAW Group Corporation, pointed out that the foundation of automotive electronics is software, and the four areas of power electronic control systems, chassis control and safety systems, body electronics, and automotive electronics are inseparable from software. The improvement of the basic software of China's automotive electronics industry as soon as possible can enable auto companies to independently innovate and provide favorable protection. First, the basic electronic control software can be used to integrate (purchasing sensors, actuators and other components) to form an electronic control system, to break the monopoly of foreign system suppliers, reduce costs and investment risks; second is to master the basic electronic control software The formation of independent product characteristics, the formation of commodity competitiveness; third is to master the basic electronic control software will be able to lay the foundation of automotive electronics technology, to achieve sustainable development of the company's core technology.

From this point of view, the development of China's automotive electronics industry should change the practice of focusing on "hardware" and "software" in the past, and adopting "soft", "hard" and concurrent application is the right path.

What is the current trend of software development in the automotive electronics industry? Yang Guoqing, director of the Embedded Systems Engineering (ESE) Center at Zhejiang University, points out that at present, the automotive industry has developed to a stage of product innovation mainly through the breakthrough of electronic control technology. The total value of software in automotive value is increasing. The development of the next-generation automotive electronics software will focus on four areas: smarter, more standard, more secure, and more efficient. From a technical point of view, larger-scale interconnection, higher-speed communication capabilities, larger software scale, and more complex software functions have become the next-generation automotive electronics software development goals.

In the face of the above-mentioned trends in automotive software development, Director Yang Guoqing believes that China's automotive electronics software industry will grow stronger and stronger from the following aspects.

First, strengthen the construction of industrial alliances

To make China's auto software industry bigger and stronger, it must establish industrial alliances to attract software resources at all levels and enter the automotive software industry system. First of all, we must promote the integration of the software industry. Through industrial alliances, the effective allocation of software resources will be implemented to realize the scale effect of the software industry, and the domestically developed independent software system will be jointly developed. The key to industrial alliance is to establish an industrial division of labor and profit distribution system led by vehicle companies.

Second, we must promote technology sharing. China's automotive electronics software industry is still in its infancy. Compared with foreign advanced companies, any company does not have a complete grasp of all software technologies. Only by promoting the sharing of automotive electronic software technology can we complete the promotion of the entire industry and then participate in the competition in the international market.

Again, the Chinese auto market has reached a historic peak. It is a natural law that the prosperity is extremely low. Future competition will be more intense. Competition is not behind closed doors, but rather product competition based on industry alliances and technology sharing. The result of competition is the elimination of backward models, backward technologies, and outdated products, making the entire industry more healthy. Only after the baptism of competition can the Blue Ocean in the automotive industry be driven.

Second, increase investment in R&D

Input decision output. The efficiency of the input determines the effectiveness of the output. In terms of human input, we must pay attention to the cultivation of talents. The biggest bottleneck in the development of China's automotive electronics software industry is talent. In the past ten years, China’s automobile production and sales volume has increased from 2 million to 18 million, an increase of 9 times. However, from the perspective of personnel training in universities, the output of automotive electronics talent has not increased in scale. How to solve the problem of human resources will determine the future of China's automotive electronics industry. Therefore, our automakers, suppliers and related institutions should adopt all effective means at all costs to increase the training of talents.

In addition, in the construction of scientific research conditions, the procurement and application of advanced tools and equipment should be strengthened. The platform determines the product. Tools and equipment are a magnification of manpower. The long-term training of talents, through the use of advanced tools and equipment to speed up the product development process, is an inevitable choice for the development of automotive electronics software industry.

Third, accelerate the pace of technological innovation

Facing the new product form, on the basis of learning from foreign products, it is brave to explore new methodologies, new research and development models, strengthen research and accumulation of engineering technologies, and achieve breakthroughs in core technologies. Accelerate the strategic shift from the use of the market for technology acquisition to the technology to win the market, and seize the opportunity of the inter-generational development of technology to realize the curve overtaking. Innovation requires courage, and innovation challenges conventional thinking. In the past, we believe that the core technologies that cannot be achieved are gradually being mastered. We need to think about the current technology with a future mentality. It is now considered that if we do not have the technology, we will find it very simple after five years.

Fourth, accelerate the construction of supporting systems

Enterprise development must rely on industrial development. The development of automotive electronics software depends on the healthy development of the entire automotive electronics industry chain. It is necessary to speed up the establishment of an automotive electronics industry eco-chain centered on vehicle companies and achieve the fine division of labor and support for the extraction of software requirements, architecture design, system integration, and verification. Accelerate the construction of software technology system, carry out division of labor and cooperation among vehicle manufacturers, suppliers and scientific research institutions based on their respective comparative advantages to achieve reasonable resource allocation. The automaker has mastered the direction, defines the products, and controls the process of the suppliers to reduce production costs. In the end, the entire vehicle factory will use the reasonable division of labor and distribution system to shake up the social resources and develop the automotive electronics software industry. This will determine the future of China's automotive electronics industry.

Description:



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