Shell's Unified Million-Kilometer Road Challenge Matches Perfectly Finale Microfilm "One Million One Thousand Kilometers"

On October 31, 2013, the “Wang Feast – Awarding Ceremony of the Million Kilometer Road Challenge ” hosted by Shell came to a close in Beijing. Many dealers from all over the country, more than a dozen truck drivers and media from across the country gathered at the awards ceremony to witness the perfect ending of the Million Kilometer Challenge and the crowning moment of the award-winning truck driver. For the first time, the award presentation ceremony also featured a domestic truck driver's exclusive micro film, "One Million One Million Kilometers", which was built by Shell as a prototype for heavy truck drivers.

Deputy General Manager, Market and Strategy, Shell Unified Strategic Markets
Deputy General Manager, Market and Strategy, Shell Unified Strategic Markets

"As the leading brand of diesel engine oil, Shell unified the concept of practical technology and complied with the needs of engine technology innovation. It introduced a new hydraulic CH-4 this summer. It is the flagship star product for unified diesel engine oil, especially for heavy trucks and passenger cars. In order to provide comprehensive engine protection for this type of consumer, the new hydraulic CH-4 has experienced the harshest road conditions and different road conditions in the country such as the hottest summer, multiple crooked sandstones, and different conditions in the Million Kilometer Challenge this summer. The test of the vehicle condition guaranteed the stability of the oil pressure and continued to protect the engine, and it was successfully recognized by the truck drivers. Ms. Chen Cuiwei, general manager of Shell Uniform (Beijing) Petrochemical Co., Ltd., said.

“This year coincided with the 20th anniversary of Shell's unified establishment. In the past 20 years, we have been adhering to the philosophy of being closer to our customers and starting from consumer demand. As a rooted Chinese lubricant brand, we understand the needs and living conditions of Chinese truck drivers. In the past, we chose to bring health and caring to truck drivers, and on the occasion of the 20th anniversary, we also prepared a different kind of gifts for them. For the first time, we filmed a microfilm based on them, hoping to The public understand the story of this group of tough guys and cheer for them.” This is also Shell's unified brand responsibility.

One Million Kilometer Challenge Completely Ends The New Hydraulic King CH-4

At the awards ceremony, the three winners, the best team and other nominated drivers arrived at the scene with Shell's "strongest array" POLO shirt tailored for everyone, and witnessed the perfect collection of this challenge. Officials, and crowned the Shell awarded the first round of heavy awards: tough immortal and the ultimate Jagged team award.

Shell often awards award-winning users
Shell often awards award-winning users

According to reports, the "Million-Kilometer Road Challenge" has been positioned as a "tough-hearted" truck driver's event from the very beginning, focusing its activities on the tough and brave tough guy of the 6 million truck driver across the country; The dozens of truck drivers selected for competition were divided into five teams based on different driving conditions, vehicle conditions, weather, and other features. They were loaded with the new hydraulic king CH-4 and faced the rigorous challenges of millions of kilometers. The contestants selected a unique kilometer-point system consisting of trial experience, driving experience, tough guy stories, and netizen support to determine three “hard-core tough guys” and one “ultimately-leaning iron team” to get more free trials of the hydraulic kings. Opportunity and opportunity to visit the 2014 Dakar Rally to experience a different kind of tough guys experience!

In the 46 days of competition, contestants submitted more than 100 outstanding entries and provided a lot of real trial feedback on the new hydraulic king CH-4. During the event, the hard-driver’s trial sharing won more than 2 million views and attracted more than 14,000 user interactions. The new hydraulic king CH-4 has been recognized by many users for its stringent road conditions and stable oil pressure.

Shell leader and winners photo
Shell leader and winners photo

“I am honored to be the first truck driver to try a new product. I have been using this product for the whole game. From the perspective of the product's color, it is really a very high quality product. I also listened to when climbing a hill. To the engine power and sound to distinguish, can feel his perfect care of the engine." Truck drivers also said that in the hottest summer of this year, because his car was an old heavy truck, he was worried about whether he could withstand the test of the “hottest summer” in history. After loading the hydraulic pressure on the queen, the hydraulic pressure was always there. Staying stable, accompanied him to survive this difficult heat.

It is reported that the unified hydraulic king CH-4 has been refined through a progressive pulse blending process to provide the engine with oil pressure stability, heavy load protection, and other stringent operating conditions under various long-haul, heavy-load, climbing, and high and low temperatures. High-temperature anti-wear, strong cleaning and four long-term stability protection, is committed to provide users with a very tough diesel engine oil products, to help users to challenge the severe test on the road, to provide unremitting power to the engine support, smooth completion of the heavy Transportation tasks.

Microfilm Showcases Truck Driver Tough Guys to Do the Most Understand Consumer Brand

“Learning closer to the user and doing the brand that best understands the consumer” is the brand concept that Shell has consistently upheld. After the awards ceremony began, Chang Cheng, the new deputy general manager of marketing and strategy, launched the premiere ceremony of the 1 million-and-one-hundred-kilometer mini-movie on the theme of heavy trucks. According to a briefing, the film was adapted from a real truck driver driving story. It was based on a common love story, such as a vehicle breakdown, a road thief and a rider's mutual assistance. The everyday life of an ordinary truck driver shows the hard-working and hard-working side of truck drivers.

Shell releases micro film "One Million One Thousand Kilometers"
Shell releases micro film "One Million One Thousand Kilometers"

Chang Cheng said, “The first thing we wanted to do to shoot this microfilm was to present the truck driver’s real life environment and strong inner world to the audience in order to express their support and respect for Shell's unification. Second, like the deep implication of the movie theme, I hope Working with national product users and distributors to jointly complete one after another "one million kilometers" of challenges, with the new hydraulic pressure king and Shell unite together, face up to the harsh challenges on the road and in life, everyone It is a tough guy in life."

As a leading brand of diesel engine oil, Shell Uniform not only focuses on providing users with the most practical product and service solutions, but also pays close attention to the living conditions and inner world of the user groups. The premiere of this micro-movie will inevitably set off a hot discussion among truck drivers and feel the deep concern of Shell's unified “tough guys”.

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