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In the opening chapter of 2004, the price of economical cars fell at the head of the word: Two brands took the lead on the day before New Year's Day to cope with the fierce market competition. On January 5, Sail, which has been the champion of economical sedan sales for three consecutive years since it was listed, became the first mainstream car model to significantly adjust the price/performance ratio in 2004: the 04 new model with the maximum increase of 5,000 yuan was introduced, and the price was also lowered. 10,000-1.1 million. However, according to a car market interview, consumers who experienced price fluctuations in automobiles have become more and more astute. They are not only concerned with new configurations and new prices, but also pay more attention to the cost of using the vehicles.
A car is a consumable product. The cost of maintenance and maintenance during use is even higher than the price of the car itself. According to statistics from the Chinese maintenance industry, the proportion of automobile parts and components is generally more than 80% of all costs for car maintenance and repair. The low price of spare parts has increasingly become a prominent advantage.
In the new model, Sail’s spare parts prices are extremely competitive. According to the introduction of professional assessors of the Traffic Management Bureau and insurance companies, a comparison of the 50 commonly-used spare parts for the 100,000 yuan sedan is made, and Sail has 70% of the low-cost advantage; the price of these parts is added together with a certain Compared with these brands, Sail can save up to nearly 20,000 yuan for car owners. And comparing the 50 parts of the 10 most commonly used accessories such as three filters, front and rear brake pads, horns, headlights, spark plugs, the price, Sail has already been recognized with the lowest price of China accessories - Poussin is almost the same.
And some savvy car manufacturers are aware of this and began to make a fuss about the price of accessories. Last week, Nanjing Fiat announced the price cuts for its accessories system as an alternative note in the price chorus. According to industry analysts, in the case of reasonable price of the car itself, lowering the price of accessories is the biggest discount for consumers, and it is also a good way to resist the “price warâ€.
It is understood that Italian accessories have always been relatively expensive, and in order to avoid vicious competition, the price of the variety of accessories involved 500 kinds of wearing parts and 1500 kinds of medium damage and slow loss, accounting for more than half of the total number of Nanjing Fiat accessories, including Consumers are most concerned about the price of regular maintenance parts of the largest reduction.
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