Eight coordinates of the automobile industry in 2005

2005 has passed. If we put together a series of events in the Chinese car scene, we will find something worth pondering and worth thinking about. Looking back on 2005, what happened to the Chinese car market and left us with something?

â–  On July 22nd, a bidding war involving Rover Motors, a century-old factory in Britain, finally ended with the victory of Nanxi. The news that Nanjing Auto's successful acquisition of Rover was just reported. Sina's website did a survey. The result was that 64% of people did not think it was good.

Comments: As we all know, there are several ways to obtain the core intellectual property of automobiles under the trend of globalization, and “acquisition” is the most convenient way for the Chinese auto industry to obtain independent intellectual property rights. At the same time as the acquisition of Rover, Nankai spent a lot of money to develop its own-brand sedan, revitalizing its existing assets, and further expanding its production chain and core competitiveness.

■ On August 8th, Shanghai Volkswagen took the lead in setting off an unprecedented scale of “Hurricane Actions” that drastically reduced prices. This is the first time in the history of Shanghai Volkswagen to take the initiative to reduce prices, with the aim of concentrating on regaining lost ground in the low-end market.

Comment: The far-reaching significance of “Hurricane Action” is not the price itself. Besides winning market opportunities, the key is to win the initiative in time. As a marketing measure that Shanghai Volkswagen has just launched, it represents the "customer-oriented" concept of Shanghai Volkswagen and its timely response to consumer demand.

â–  In August 2005, SAIC General Motors Financial Co., Ltd., the first domestic auto finance service company allowed to start business, handed in a report card since its opening in August 2004 - the number of retail credit business contracts provided. Has more than 5,000 pens.

Comments: Up till now, five auto finance companies, including GM, Volkswagen, Toyota, Ford and Daimler-Chrysler, have appeared in front of the people. As more multinational auto finance giants successively came to China to “enclosure”, the “cold start” auto finance industry was quietly accelerating.

■ He Long’s dispute caused the independent brand to unexpectedly become the focus of the automotive industry in the late summer and early autumn of 2005. At the time when the media was stirring up publicity, the FAW Group’s own brand had achieved 1.0023 complete vehicle exports, a year-on-year increase. 70%. Geely Automobile also appeared at the Frankfurt Motor Show which opened on September 12, 2005.

Comment: The current problems faced by the Chinese auto industry are not whether they want to own brands, but how to develop their own brands. It has become an indisputable fact that the development of self-owned automobile brands has achieved a market share of 23.97% even in the field of passenger cars with the weakest self-owned brands.

■ In May 2005, General Motors accused Chery QQ of infringing intellectual property rights. In September, Jiangling Landwind encountered another “crash gate” incident. In December, a notice set Geely in a dilemma: Malaysia banned the sale of Geely Automobile in the country, and Geely Malaysia set up factories and faced a crisis of “abortion”.

Comments: The self-owned brands have been hindered repeatedly in foreign countries, first of all because of the difference in market system. The domestic automobile industry still has many imperfections in terms of technology and laws and regulations. It cautions that the Chinese auto industry must go further to enhance the technology and upgrade its brand. At the same time, it must also have a thorough understanding of the laws and regulations of the other country.

■ In 2005, Chinese auto makers staged "new energy vehicle wars." In terms of alternative energy vehicles such as diesel vehicles, FAW and SAIC are at the forefront. In the area of ​​hybrid vehicles, there are achievements such as FAW, SAIC, Changan, Maple, Dongfeng, and Chery.

Comments: The research and development of new energy vehicles is an inevitable choice to solve the energy shortage. After the domestic automobile manufacturers complete the construction of their production capacity, they should quickly shift their attention to new areas of automotive technology. However, the debate over the development direction of new energy vehicles has never stopped the debate from top to bottom.

â–  At the end of 2005, Ma Kai, director of the National Development and Reform Commission, pointed out that the auto industry now has an excess capacity of 2 million vehicles. Chen Bin, deputy director of the Industrial Development Department of the Development and Reform Commission, also disclosed that in 2005, the market sales volume was 5.5 million, and the capacity utilization rate was only 55%.

Comments: The National Development and Reform Commission highlighted the excess capacity of autos. It is undoubtedly warning investors that there are signs of overheating in auto industry investment. Over-investment has caused quite a passive situation. The Development and Reform Commission’s Industry Department has specifically organized and investigated the production capacity of China's auto industry, stating that the state has paid great attention to the overheated investment in the auto industry and the most likely measure is to increase the access threshold for auto projects.

â–  On December 7, 2005, the H-shares issued by Dongfeng Group Co., Ltd. were formally listed in Hong Kong. This was the collective listing of the collective on the basis of asset restructuring. The successful listing of Dongfeng Group not only made it the largest listed company in the Chinese auto industry, but also the largest IPO (International Open Offer) project in the global automotive industry in 2005.

Comments: Dongfeng listing is an important milestone in the development of China's auto industry, and it is also an important step for the reform and restructuring of state-owned enterprises. It further promoted the process of deepening reform and capitalization of the auto industry, and greatly enhanced the status of the Chinese auto industry in the international capital market. Influence. (Lee Yong Ho)

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