At present, the domestic LED lighting market capacity is more than 200 billion yuan.

At present, the domestic LED lighting market has a capacity of more than 200 billion yuan. How to divide this cake has become the most concerned issue for many companies in the industry. It is foreseeable that the war of LED lighting instead of traditional lighting will intensify in 2014. At the same time, the LED lighting market is developing well, attracting more companies to participate in the food lighting cake, and the industry competition pattern is quietly changing.
In the future lighting market, product strength is the most critical factor, and the competition of enterprises will return to the basic element of products. The survival of the fittest is the development rule of the industry. In the future, only a few enterprises can become mass brands, and a few enterprises will become the leader of the market segment, while most other enterprises will become the supporting service providers or processors of brand enterprises. At the same time, with the improvement of technology and the change of consumption concept, intelligent, personalized and customized products must be the development trend of LED lighting market in the future.
At present, some enterprises in the industry have carried out large-scale advertising and intensive street-sweeping dealer visits when the products, teams and service systems are not ready. This is actually an act of putting the cart before the horse. Before the large-scale promotion of LED enterprises, it is necessary to support the key indicators of sales, product strength and network survival rate. The key to the short-lived LED companies is that they only focus on their marketing and promotion teams, while ignoring the central system that supports enterprise development, namely the enterprise's back-office service system.
The enterprise's back-office service system has three key indicators: First, the delivery cycle. Generally speaking, the delivery cycle of conventional products and specific products is different. Second, the support and responsiveness of the company to customers and company sales teams, including sales. The service ability of pre-, after-sale and after-sale services; thirdly, compared with traditional lighting products, the life cycle of LED lighting products is shorter, the speed of renewal is faster, and the electronic properties are more obvious. This requires the product center and R&D center of the enterprise. Ability to effectively solve product replacement problems.
In addition, the production control system of LED lighting companies is also very important, which includes product storage problems. In the traditional lighting era, because the company has a complete warehousing system, it can effectively solve the problem of rapid product shipments and ensure a stable customer source. At present, many enterprises in the entire LED lighting industry are order-based production. Therefore, non-traditional lighting companies do not have the ability to effectively solve shipping problems. In addition, the price of LED lighting products fluctuates greatly, and there is a risk in stocking. It is also the result of enterprises not paying attention to the construction of production control systems. It can be said that enterprises that do not pay attention to the background construction will be eliminated in the transformation of the LED lighting industry.

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