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The biennial "Hannover International Commercial Vehicle Show" will begin in Hanover, Germany, at the end of September. By then, the world's top commercial vehicle feast will attract industry insiders from all over the world to enjoy a big meal.
At the 65th International Commercial Vehicles Exhibition in Hannover in 2014, what Chinese commercial vehicle companies will make their appearance on this stage? Up to now, the information the reporter holds is that there will be three Chinese commercial vehicle companies going to the exhibition: truck companies include Dongfeng Commercial Vehicles and Hualing Xingma, and bus companies have Xiamen Jinlong.
The main purpose of the exchange of learning exhibitors <br> <br> industry accustomed to the Hanover Motor Show call it a feast or corporate display products and corporate image of the big stage. Chinese auto companies are participating in the world's top commercial auto show like Hanover, more meaning is not how to dance on the stage, nor what kind of dinner is prepared for this feast, but in this industry event to understand the development direction of the industry , find its own deficiencies and spread its brand to the world. “If you look at the products we had previously exhibited abroad, we can see that the exhibitors brought by us are selling models, sometimes with repetitive products. These products are only small in appearance. Changes.†The person in charge of the overseas market of a company who had attended the Hannover Motor Show told reporters that “participating in the Hanover Motor Show will allow us to clearly feel our own growth. We will work hard to move closer to European standards in terms of product design concepts and manufacturing processes. Closed doors will not work. Only by standing on the same stage as the world's top products can we make progress faster. At the same time, this is also a good opportunity for learning."
As the first domestic bus company to participate in the Hannover Motor Show four times in a row, the relevant person in charge of Daikin Dragon stated that it has continuously made new breakthroughs in product design concepts and manufacturing processes, and the quality and performance of its products have also been continuously improved. It is reported that at this year's Hannover Motor Show, Daikin will bring three products to the show, one of which will be a brand new model, and one model will be an improved model.
Like Daikin Dragon, another Chinese car company that participated in several consecutive Hannover commercial auto shows was Hualing Xingma.
By Hannover influence to promote the brand <br> <br> Hanover Commercial Vehicle Show has a long history, coupled with the location of the German automotive industry developed, this show has become the world's size and influence of the largest international Commercial Vehicles. One of the important goals for Chinese companies to attend the exhibition is to spread their brand through this platform. “The brand positioning of Hualing Heavy Trucks started as a high-end brand. It has been participating in the Hannover Motor Show since 2006 and is displayed on the same stage as international famous brands such as Mercedes-Benz, Volvo, Mann, and Scania. It is not only an opportunity for companies to present their images. More importantly, let the world know the brand of China Valin Xingma. Participating in Hanover Motor Show is our continuous and long-term strategy.†Fang Rui, the overseas market department of Hualing, told reporters.
Fang Rui introduced that Valin will participate in Hannover auto show will carry five heavy trucks equipped with Hanma power debut, in addition, axles, engines, transmissions and other key components will also be exhibited. “At present, the emission level of our vehicles can reach Euro VI emission standards. Although we cannot meet the needs of the European market, this is not the main purpose. This industry event will attract people from the global industrial chain to participate in the exhibition. We can not only understand the development of the industry. Dynamic, you can also find partners, exchanges and cooperation."
Spreading the brand is also of great significance to Dongfeng Commercial Vehicles, which was exhibited for the first time at the Hanover Commercial Vehicle Show.
Europe still can not be the focus for the Chinese commercial vehicle market <br> <br>, despite exports rise every year, but exports are concentrated in Latin America, Africa, the Middle East and other developing markets, for which the European automobile industry base For a relatively strong market, it cannot be a key target market for exports. How far is China's commercial vehicle from the advanced level in Europe?
According to the head of Daikin Dragon’s European market, Daikin Dragon buses are currently seen in European countries such as the United Kingdom, Italy, and France. Although they have made achievements in the European market, they also recognize the gap with European brands’ passenger cars. . “The level of Chinese buses lagging behind in Europe is fundamentally speaking that the foundation of the whole industry chain is relatively backward and raw materials are much worse. At present, our product competitive advantage is mainly in terms of cost-effectiveness, but with the rise of labor costs and other costs in the future. This advantage will become smaller and smaller. Manufacturers should change their thinking and work hard on product quality and service levels."
Domestic car prices are still the main focus <br> <br> reporter has learned that as early as 2006 the 61st Commercial Vehicle Show in Hanover, when the bus as China and Singapore, Malaysia Valin car prices for the first time to participate. At the 62nd Hannover Commercial Vehicle Show in 2008, FAW Grand Dragon and the truck company FAW liberated to participate. In the 63rd Hannover Commercial Vehicle Show in 2010, Yutong Buses and Youth Buses exhibited for the first time. This year's exhibitors also included DaJinLong, Zonda Bus, and truck company Hualing Xingma. In the 64th Hanover Commercial Vehicle Show in 2012, Daikin Dragon, Gold Passenger Cars, Ankai Bus and truck companies Futian Auman and Valin exhibited.
From the above, with the exception of bus company Da Jinlong and truck company Hualing Xingma, most of the companies did not continue to exhibit after attending only once. In response, the reporter learned about Yutong Bus, Young Bus, Zonda Bus, Futian Auman and many other companies.
Some companies stated whether or not the exhibitors are related to the strategic planning of the company. The failure to develop the European market is a major reason why some companies do not continue to participate in the Hanover Motor Show. "At present, we should mainly do a good job in the domestic market." More than one commercial vehicle company said so.
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