Ten years ago, "Dongfeng" wins the sword

The stock ratio of Dongfeng Group and Volvo Group is 55:45, and the global media commented on this: “The Dongfeng plays a leading role, the convention in the Chinese joint venture era is being broken,” and “Dongfeng Commercial Vehicle Joint Venture Model reflects the strength of Chinese autos”, "Chinese cars have entered the era of post-joint ventures..."

Dongfeng Commercial Vehicle, one of the two core carriers of Dongfeng Motor Group Corporation, has achieved the strong alliance with Volvo with enough strength on the global automotive competition stage through integration, learning, transformation, and innovation for ten years with Nissan.

Ten years of joint venture, Dongfeng Commercial Vehicle Company has successfully crossed three stages. The first is the process of managing internationalization, and the second is experiencing the second phase of market-centered transformation. Now it has entered a new stage, that is, it is facing the global market to participate in the process of global competition. In the process, Dongfeng Commercial Vehicles will continue to make "Dongfeng" a global brand and China's "East Wind" to become the "East Wind" of the world.

Ten years of joint venture, Dongfeng Commercial Vehicle Company introduced the new product development process of Nissan passenger vehicles in the field of commodity technology, created a new generation of heavy trucks, Dongfeng Tianlong, and won the well-known trademark of the first sub-brand of China commercial vehicles. After Dongfeng Tianlong, the new generation of Zhongcai Tianjin is a new platform developed by Dongfeng people after the optimization of a new round of processes, and has achieved relatively good performance in the market. In 2010, Dongfeng Tianjin won the first prize for advancement in the automotive industry. In addition to the vehicle technology, the powertrain business independently developed by Dongfeng Commercial Vehicle Co., Ltd. has also been strengthened. Dci11 high-powered engines and 4H engines have been highly recognized in the market.

In the ten years of joint venture, Dongfeng Commercial Vehicles introduced Nissan's manufacturing management experience and conducted self-improvement activities, integrated daily production methods into the manufacturing system of Dongfeng Commercial Vehicles, and established Dongfeng's own production method (DCPW). At the initial stage of the joint venture, the demerit points for quality adjustment of Dongfeng commercial vehicles were nearly 60 points. After ten years of development, the demerit points for assembly adjustment quality were only about 5 points, and they gradually became closer to the international benchmark.

Ten years after the joint venture, Dongfeng Commercial Vehicle has made new breakthroughs in its overseas business. The team of commercial vehicle companies pays more attention to the market strategy and focuses on customer satisfaction and brand value enhancement. At present, Dongfeng Commercial Vehicle has built several new bases in South America, especially Brazil.

10 years of joint venture, management innovation. Since Nissan has no commercial vehicle experience, the Dongfeng Commercial Vehicle team explores and innovates its own model in the learning process and gradually evolves into a system. Initially, the SAP system went online and data management was implemented. Later, sub-service management was implemented and management was gradually refined. In terms of marketing, Dongfeng commercial vehicle marketing is practiced; in terms of personnel, implementation of JPH management. Under the current negative growth in truck production and marketing, the management layer has implemented comprehensive revenue management, which has enabled Dongfeng Commercial Vehicle Company not only to pursue sales volume, but also to pursue the sustainable operation of the entire company. These methods have gradually evolved into the genes managed by Dongfeng Commercial Vehicle Company and laid the foundation for the export of management culture.

Ten years of reform and innovation, Dongfeng Commercial Vehicle Company has accumulated a strong internal force, ranking first in the domestic heavy and medium-duty commercial vehicles. Although the current market conditions have declined, the company is still approaching the sales target this year and is absolutely leading the country.

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