Ruili Group Auto Parts maintained a 10% increase last year

In the face of the unfavorable situation in the entire domestic automobile market last year, Ruili Auto Parts still maintained a 10% increase. Recently, the reporter learned from the 2012 sales mobilization meeting held by Ruili Group that last year Ruili Group's output value was nearly 2 billion yuan, and it achieved sales of troika: supporting, accessories, and exports grew steadily.

Last year, Ruili Group focused on the unfavorable situation of the heavy-duty card market, and promoted technical marketing in the matching sales market, and carried out a series of innovations and changes in marketing channels, after-sales services and consumer cultivation. In 2011, sales in offices set up by companies in Qingdao, Shiyan, Changchun, and Ma'anshan topped the list. By the end of last year, the company basically completed the annual sales target, and also achieved about 4% growth in performance.

At the same time, in the sales of complementary products, Ruili Group implemented the development of new products and consolidated the main product market simultaneously. The matching sales volume of the spring cylinders, which is one of the most competitive products of the company, accounted for about half of the total sales of accessory products.

In the sales of accessories, corporate sales increased by 10% year-on-year, and in particular passenger car parts sales grew rapidly, up 70% year-on-year. The sales of Ruili Group Guangzhou Branch continued to hold the top position in all branches. The sales of accessories of Chongqing Branch, Wuhan Branch, Changsha Branch and Xi’an Branch Company increased by more than 20% year-on-year.

On the export side, last year, Ruili’s export sales exceeded US$60 million for the first time, reaching US$61.93 million, an increase of 19.5% year-on-year. In regional sales, the growth rate of Ruili Hong Kong, Indian companies, U.S. companies, and North American markets increased by more than 38% year-on-year.

“In the case of a significant decline in the growth rate of domestic automobile production and sales, it is indeed difficult to maintain sales growth.” Zhang Xiaoping, chairman of Ruili Group, said that next, Ruili will continue to do a strategic analysis of domestic and export marketing, integrating buses and buses. , engineering vehicles and other market resources, do a good job of construction machinery, bus bus highlights of these projects.

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