Market downturn is still a long-term perspective for China's internal combustion engine companies

“ Weichai Power achieved sales revenue of 42.4 billion yuan in the first half of the year, but profits fell by more than half; the mainstream market share was unchanged from the same period of last year, but it was mainly because of the domestic market, and the risk was greater.” Recently, Weichai Power CEO Sun Shaojun in China According to the Standing Committee of the Internal Combustion Engine Industry Association.

There is a slight increase in the overall growth rate

The situation of Weichai is quite representative.

According to the latest statistics, in June this year, China produced 1.53 million vehicles, a decrease of 2.37% from the previous period and an increase of 9.09% year-on-year; sales of 1.58 million vehicles were down 1.66% month-on-month and an increase of 9.86% year-on-year.

Affected by this, in June, China’s engine production and sales reached 1.41 million units and 1.47 million units respectively. In the first half of 2012, total production and sales volume reached 8.89 million units and 8.97 million units, representing an increase of 6.12% and 3.70% respectively over the same period of the previous year. Increases in production and sales all have varying degrees of growth.

However, in June, the production and sales of diesel engines in China completed 220,000 units and 240,000 units respectively; in the first half of 2012, 1.75 million units and 1.83 million units were cumulatively completed, representing a cumulative decrease of 9.92% and 13.15% respectively from the same period of the previous year.

This shows that the diesel engine industry did not pick up with the entire auto industry, the industry supply and demand situation continues to slump, and the decline in production and sales further expanded.

Also at the aforementioned meeting, Wang Xiaodong, general manager of Weifu Hi-Tech, said: "At the best time last year, the monthly output could reach 140,000 units. This year it has dropped significantly. When it is good, it is 60,000 units, and when it is poor, there are only 40,000 units. The Three Guarantees cost has doubled."

From the output analysis, in June, Yuchai, Quanchai, China FAW, Weichai, Jiangling Holdings, Yunnei Power, Dongfeng Motor, Weichai Power, Yangchai, Chaochai, and Beiqi Foton ranked among the top 10 diesel engine manufacturers. Ten companies produced a total of 173,584 diesel engines, accounting for 78.21% of the total diesel engine production.

From the perspective of the diesel engine production in the first half of 2012: Yuchai, Quanchai, FAW, Weichai, Yunnei, Jiangling, Dongfeng, Chaochai, Weichai Power, and Shandong Huayuan Ranked the top ten cumulative diesel engine production. Ten companies produced 14,14,455 sets, accounting for 80.86% of the total cumulative production of diesel engines.

The accumulated production of diesel engines in the top ten diesel engines of the Company was compared with the cumulative total of the same period of last year, and there were three growing companies. Weichai Power's cumulative increase in fuelwood is still the largest, 17.17%, an increase of more than 2 percentage points over the previous month; Quanchai increase slightly reduced, 3.92%; Jiangling Holdings cumulative increase of 0.52%.

At the same time, the situation of the seven companies whose production has been on a downward trend is as follows: Weichai has the largest decline, at 41.30%, which is more than 4 percentage points lower than the previous month's decline; Dongfeng Motor's decline is 32.66%, and the rate of decline has risen by more than 1 percentage point; Shandong Huayuan The rate of decline of Laiwu was 20.21%, which was reduced by less than 1 percentage point; Chaochao declined by 13.52%, and the decline rate rose by more than 2%; China FAW fell by 10.05%; Yuchai decreased by 2.78%; Yunnei lost power by 0.41%. .

From the sales analysis, in June, Yuchai, Quanchai, China FAW, Weichai, Yunnei, Jiangling, Chaochai, Dongfeng Motor, Weichai Power Yangchai, and Beiqi Foton respectively ranked among the top ten diesel engine sales. These ten companies sold a total of 189,668 diesel engines, accounting for 79.03% of the total diesel engine sales.

From the perspective of diesel engine sales in the first half of 2012: Yuchai, Quanchai, FAW, Weichai, Yunnei, Jiangling, Dongfeng, Chaochai, Weichai Powerlifting, and Shandong Huayuan The top ten diesel engine sales. 10 companies sold 1,494,264 diesel engines, accounting for 81.57% of the total sales of diesel engines.

From the analysis of the sales of diesel engines in the first half of 2012, the three companies whose sales have grown at an accelerating trend: Weichai Power and Yangchai have recorded the largest increase, which is 9.62%, an increase of less than 1 percentage point from the previous month's increase; Quanchai's increase was 5.43. %, a slight increase from the previous month; Jiangling Holdings has increased by 0.76%, a slight decrease.

The company's sales volume has been declining. Weichai has still seen the largest decline, at 36.00%, and the decline rate has rebounded by more than 2 percentage points; the drop in double digits has also dropped by 34.23% for Dongfeng Motor and 20.47% for Chaochai. , China's FAW fell 19.65%, Shandong Huayuan Laidong dropped 19.1%, Yuchai fell 12.92%; and Yunnei power fell by 1.38%, a drop of more than 1 percentage point from the previous month.

Of course, there are also upstream players. Qian Hanqing, chairman of Wuxi Power, said that the current trend is higher than in 2009. Zhongyuan’s internal distribution achieved breakthroughs in the mid-term due to the breakthrough in the international market.

There are choices for entering and leaving the market.

The 11th China International Combustion Engine and Components Exhibition 2012, which will be held in mid-September, is an important industry event of the year. The data obtained by the Organizing Committee showed that Chinese companies generally performed conservatively and cautiously in the promotion of exhibitions, while the United States Navistar, the Russian GAZ, the Japanese Hino, the German Bosch and other international combustion engine giants generally increased the Chinese market Input. Similarly, in the face of a sluggish market, the two different choices of international and domestic companies seem to illustrate some problems.

In recent years, with the highly prosperous Chinese real estate industry and the large-scale investment of the Chinese government in the infrastructure sector, the commercial automobile and construction machinery industry has also developed rapidly. In addition, the scale of China’s agriculture has also led to the rapid development of the agricultural machinery industry. As a result, the internal combustion engine industry, which is the upper reaches of the industrial chain, is also catching up with the Chinese economy. The annual growth rate is above 20%. Many internal combustion engine companies' products are not sold out, and they can be sold as long as they can be produced. In the first quarter of this year, the total output value of China's internal combustion engine industry was 73.39 billion yuan, an increase of 7.66% year-on-year; sales revenue was 70.23 billion yuan, an increase of 5.82% over the same period of last year; total output power was 347 million kilowatts, down 4.69% year-on-year. The value of export delivery was 9.54 billion yuan, a year-on-year increase of 2.08%, and the decline in the growth rate was very significant.

With the continuous economic crisis in the world, neo-conservatives represented by fiscal austerity and trade barriers have begun to gain the upper hand, and the trend of European and American economies falling into long-term low growth and even stagnation is evident. China's economy is facing a situation in which the external trade environment is deteriorating. The performance of the international combustion engine giants in the increasingly depressed European and American traditional markets has been declining, seeking to find new alternative market growth points. From the current world economic structure, China is the only choice.

From the domestic point of view, the 4 trillion yuan economic stimulus policy after 2008 has gradually shown some undesirable consequences. First of all, the high inflation caused by excessive investment in 2009 and 2010 quickly pushed up the CPI, making it unbearable to the general public and leading to a bubble in the real estate industry. Afterwards, it began to implement a policy of restraining investment so as to control the real estate bubble and CPI. Because China has not yet established sound domestic demand-driven economic growth, it has to rely on large-scale investment by the government to stimulate the economy, and the internal combustion engine industry is benefiting from investment-driven economic growth. Therefore, the current economic downturn will inevitably affect the development of the internal combustion engine industry.

However, as a long-term stable development of the internal combustion engine industry enterprises, the current economic instability can not be reduced to market investment, and even the reasons for investment in technology research and development. We have seen that at this moment, international-type internal combustion engines have greatly increased their investment in the Chinese market. At the 11th China International Combustion Engine and Components Expo 2012, which will be opened on September 12, China's internal combustion engine industry will see more international internal combustion engine companies, more advanced internal combustion engine technologies and products, and more. Many international internal combustion engine people.

According to the latest news, GAZ, Russia’s largest internal-combustion engine manufacturer, will bring a number of high-tech and high-performance internal-combustion engine products to the high-profile debut of this ICV. Navistar, which has already gained a lot in the Chinese market, has also expanded nearly three times more than previous years. One-half of the booth area, and will display the latest internal combustion engine products; US internal combustion engine technology giant Carpenter also increased the investment in this exhibition. In addition, international internal combustion engine companies such as Japan's Honda, Isuzu, Ishikawajima, Daewoo Korea, and Weill UK have generally expanded their investment in this exhibition. In contrast, domestic internal combustion engine companies generally show conservativeness and caution. Domestic ICE giants Weichai, Yuchai, and Xichai spent the same amount of money on exhibitions as in 2011. Most other companies did not expand their booth space, and some companies even reduced their investment.

In the long run, an international company must have long-term corporate development plans. It should not reduce its investment in the corporate market because of the economic downturn. On the contrary, the more it is needed, the more investment it needs to take to seize the opportunity. , to maximize the brand's influence. From this point of view, domestic internal combustion engine companies have a long way to go.

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