Chinese companies advancing into the Nordic “bridgehead” Fan companies favor Denmark

Denmark is not only a famous fairy tale kingdom, but also is becoming an important "bridgehead" for Chinese enterprises to "go global" in Northern Europe.

“I hope to see more and more Chinese companies coming to Denmark.” Mornez Jensen, Minister of Trade and Development of Denmark, who had just finished a week-long visit in China at the end of February, said in an exclusive interview that during his visit to China, During this period, he witnessed the rapid adjustment of many Chinese companies and upgraded them to upstream companies in the value chain. Denmark has top advantages in the areas of clean technology, life sciences and communications technology. Denmark and China can achieve a win-win result through further cooperation in many fields. There is great potential for commercial cooperation between the two countries.

Mornes Jensen said that he had previously had a pleasant and mutually beneficial meeting with Zhong Shan, China's vice minister of commerce, in Beijing. He believed that there is great potential for growth in the future direction of trade and investment between China and Denmark. The visit to Chongqing made him deeply impressed by the development and progress of the inland areas of China, and he especially visited China Shipbuilding Heavy Industry Haifeng Wind Power Equipment Co., Ltd. in Chongqing.

He said that Denmark's wind power research and application is at the cutting edge of the world. To ensure competitive products and access to the European market, many important wind turbine companies in China have set up operations in Denmark for development and production, such as Vision Energy, Tianshun Wind Energy, Mingyang Wind Power, and China Shipbuilding Heavy Industry Co., Ltd. is currently in the process of preparing for the R&D center in Dan.

According to statistics, in Denmark, the share of renewable energy in the total energy consumption has reached 22%. As one of the first countries in the world to carry out research and application of wind power generation, Denmark's wind power generation equipment and products account for 40% of the world's share and operate 60% of the world's offshore wind energy. In addition to the clean energy sector, in Denmark’s national strategy, resources are also concentrated on research and innovation in industries such as electronic communications, life sciences, and fashion and creativity.

“Last year, Huawei, the Chinese company, won its largest contract in Europe.” According to Mørens Jensen, in December 2013, Huawei and the largest telecom operator in Denmark signed TDC for six years. The U.S. dollar contract will provide TDC with operational equipment and services. Last October and last month, he also witnessed that Shandong Longli Biotech Co., Ltd. spent 50 million yuan to set up a subsidiary in Dan, and Shanghai Textile (Group) Co., Ltd. purchased a 50% stake in Danish fashion Metropol. Win-win cooperation.

Mornes Jensen said that from the experience of Chinese companies that have already settled in Denmark, investment in mergers and acquisitions in these advantageous industries in Denmark will help Chinese companies learn to approach advanced technologies and help companies develop. I believe there will be more in 2014. Chinese companies invest in Denmark.

According to the data provided by the Danish Investment Promotion Agency, China is Denmark’s sixth largest trading partner in the world and the second largest trading partner outside the EU. The total trade volume of goods and services between China and Denmark has now exceeded 110 billion yuan. In the past five years, the bilateral trade volume between the two countries has doubled; between 2009 and 2013, the annual growth rate of Danish exports to China was between 11% and 17%. Currently there are about 500 Danish companies operating in China.

"I believe that Denmark and China can achieve a win-win result through further cooperation in many fields, including trade, investment and development. At present, the relationship between the two countries is unprecedentedly strong. This can be achieved from record-breaking bilateral trade figures and good prospects for two-way investment. As well as new cooperation opportunities in the field of development policy, etc.," said Mornes Jensen.


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