China's injection molding machine strides towards branding

“Buying machines can't just look at prices, and they cost a lot less to use. We'll all buy a little-known injection molding machine because the service is good, it's easy to use, it's energy-efficient, and it costs less than a miscellaneous injection molding machine.” The manager of a small business in Shaoxing, Henan, who is preparing to expand the production of plastic water bottles, recently told reporters. Nowadays, more and more users hold this concept of consumption, and the branded consumption of injection molding machines has become stronger and stronger.
Manager Shao told the reporter that his company launched the production of plastic water bottles, toy shells and other products in 2003. At the time, it bought 3 injection molding machines. Due to insufficient funds, the maps were cheaper to buy two miscellaneous brands, and a used brand-name plastic. machine. "It started to feel almost like it, but it's too long to make a difference." Manager Shao said, "The brand name machine is a second-hand goods, maintenance and maintenance are factory guides. The manufacturers also send technicians to guide and help them from time to time. Debugging the parameters, it is easy to use.The two of the two types of brand-name machines have a broken screw, but now they have not been repaired, they have to buy one again.Electricity is not the same, watching the parameters is not too bad, but that brand-name machine It is more energy-efficient than the two miscellaneous brands, and the noise is also small. Workers like to stare at that machine."
"In fact, this phenomenon is exactly the recognition of the development of the Chinese injection molding machine industry over the years." The relevant person of the China Plastics Machinery Industry Association said, "This fully shows that our industry has already had a number of companies using their own Brands hit the market, the industry is very healthy development." This year, three brands of three companies in the injection molding machine industry were selected as Chinese brand names, which is the best affirmation of the industry's development over the years.
According to the data provided by the China Plastics Machinery Association, China has now become the world's largest production base for injection molding machines, with annual production and sales accounting for 1/3 of the world total. China's injection molding machines have made tremendous progress both in technology and quality. The whole is close to the level of developed countries in the world. Some products have even reached the level of developed countries and are recognized by users at home and abroad. They have been sold to 87 countries and regions in the world. In the international market has a strong competitive edge. Last year, the export volume of injection molding machines in China exceeded 200 million U.S. dollars, of which the "Haitian" brand exported more than 120 million U.S. dollars, accounting for more than 50%. Ningbo Haitian Plastic Machinery Group Co., Ltd. (hereinafter referred to as "Haitian Group") also ranks among the world's presses. Top four in the industry. The China Plastics Machinery Association stated that China's injection molding machine industry has taken a solid step in "going out of the low-end product market, out of the way to win market share by a certain amount, and out of low-cost competition," and is moving toward "high-end and innovation." , branding "step forward.
At present, China's presses industry has entered an era of intensification, and production is relatively concentrated. At present, there are about 700 companies in the whole industry. Among them, there are 376 enterprises above designated size (annual sales income is more than 5 million yuan), accounting for more than half. Ningbo's production and sales accounted for more than 60% of the total volume of the national press industry. At the same time as intensification, the speed of technological upgrading of the presses industry has gradually accelerated.
At present, the technology and quality of the standard models for injection molding machines in China are close to the world's advanced level. The varieties are complete, and they have become the main models for domestic injection molding machines and are recognized by the world market. In terms of special models and special models, after years of efforts by domestic companies, the gap between technology and quality and the world's advanced level has narrowed, and certain models are close to or ahead of the world's advanced level. For example, the HTD all-electric injection molding machine developed by Haitian Group has made new breakthroughs in servo motor power control, high-tech encoders, internal geared gear pumps, servo drives, pressure sensors, and closed-loop control, leading technology in Japan. Products, energy-saving effect is remarkable; Guangdong Kenli Plastic Machine Company developed China's first digital optical disc injection molding machine, ending the long history of China's dependence on imported equipment to process optical discs.
It is the increasing technical strength of Chinese injection molding machine companies that gradually improves product quality and thus enhances competitiveness. Last year, the domestic market share of domestic injection molding machines in all major application areas continued to increase, and the market share of home appliance and daily necessities companies was close to 1/3. Some imported products have been replaced by national products. For example, the following injection molding machines with a capacity of 4,000 tons are basically replaced by injection molding machines produced by Haitian Group.
“Although many of our models can replace imported products, due to the backwardness of some domestic application companies, we still have a great interest in some foreign injection molding machines, especially high-end injection molding machines.” China Plastics Machinery Association stated that “domestic enterprises There are concerns about the longevity, quality stability, accuracy and stability of domestic plastics machines, which is where domestic plastics machines need to continue their efforts, but with the continuous progress of domestic plastics machine companies, it is believed that domestic brands will become more and more in-depth. heart of".

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