Pushing the "Micro-based" strategy? In 2007, Chang'an sold 360,000 microcars

The reporter learned from the Changan Automobile 2008 Marketing Conference held in Xiamen on January 13 that the development of Changan Micro-vehicle in 2007 has laid the most important step for the Changan Group to accelerate its development strategy: the mini-vehicle has annual sales of 360,000 units. Among them, the sales volume in December alone reached 12,000 units; the cumulative sales of Changan Star's single brand exceeded 1 million units.

After Xu Changping, chairman and president of Chang'an Group, took office, he decided to establish Changan Automobile as the first brand of China's mini vehicle. In the "Three Actions and One Project" promoted by the Chang'an Group in 2007, the first is the "Swords Action", which is the Changan Micro-Vehicle Comprehensive Promotion Plan. According to Song Jia, general manager of Chang'an Auto Sales Co., the new generation of Changan Stars launched in 2007 not only refreshes the historical record of single-species sales of new Changan products in the year, but also creates a miracle of single-species sales in China's micro-vehicle industry. . In addition, Changan Automobile also established a dealer service operation standard manual, established a Changan service provider rating system, and started the core service process. In terms of service, Changan Micro-vehicles put forward the service concept of “kinship, honesty, standardization, and quickness” in creating the “Changan? Counselling Service” brand, with more than 1,000 service outlets and the establishment of dozens of spare parts distribution centers. After investigation by a third-party survey agency, the 2007 Chang'an Auto User Satisfaction Index increased by 2% compared with 2006.

According to Xu Liuping, in 2008, Changan Group's vehicle sales target was to exceed one million vehicles, of which micro vehicle sales would reach 450,000, and a number of new generations of micro-vehicles would be available, further embodying Changan’s “micro-based” approach. strategy.

At the 2008 Chang'an Auto Marketing Conference, representatives of outstanding distributors and service providers from all over the country received recognition; the 2007 Changan Automobile National Distributor Marketing Service Skills Competition finals also ended in Xiamen.