"Post-DCS era" Honeywell's winner strategy

On October 21-22, 2010, the "Honeywell Process Control China User Conference", which was two years away from the industry, was opened in Xiamen. Comparing the user conference held in Beijing in 2008, the scale of the conference was even larger and the topics were more abundant. Except Mr. Jiang Libin, Global Vice President of Honeywell Process Control, General Manager of Asia Pacific, and Mr. Wu Shengbo, General Manager of Greater China, Honeywell Process Control, attended the meeting and delivered speeches. Honeywell, who came from the United States Mr. Scott Hillman (He Sihao), Director of Global Business Marketing of the new project of the Process Control Department, also delivered an hour-long keynote speech. He shared the next development plan of Honeywell Process Control with more than 300 guests and users attending the meeting. A short movie "007 series" starred by the vice president of Honeywell Process Control won the applause of the audience.

In the film, "Bonder" took Honeywell's process control department's wireless instrumentation, full life cycle services and other key products as chips, and finally won a "table game". And this is exactly like today's Honeywell Process Control Department, despite the ever-changing market environment, still can calmly come up with one after another innovative "keeping home skills" to win new market growth point - At present, the industry can no longer look at the old American company that first brought DCS into China's process control field. The company she can bring to users is obviously not only DCS, but also includes process improvement and production. The optimization of resources and the improvement of competitive strength. In the new market environment, a new Honeywell should be known to the industry.

During the user conference, the media had the privilege of conducting face-to-face exchanges with Honeywell's Global Vice President of Process Control, Mr. Jiang Libin, General Manager of Asia Pacific, and Mr. Wu Shengbo, General Manager of Greater China, Honeywell Process Control. During the conversation, the reporter got a lot of new news about Honeywell from the two senior officials: including Honeywell's new progress in natural gas pipelines, coal chemical and other fields of business, and also including the next step Honeywell is expanding in emerging areas. Some new strategies in the industry. But what journalists are most interested in is their response to Honeywell’s market opportunities in the “post-DCS era” and the redevelopment strategy of existing markets. Mr. Jiang Libin and Mr. Wu Shengbo’s clear thinking shows that Honeywell’s Obviously, preparations have been made to cope with the new changes in the market.

About natural gas pipeline projects:

M&A paves the way for market expansion and believes that the market has a promising future In July 2010, Honeywell Process Control announced that it had marked the key project of the country, China National Petroleum Corporation's West-East Gas Pipeline II (“West Second Line”) project, and will provide it with Experion process knowledge system (PKS) and safety management system (SafetyManager) to manage pipeline operations and prevent dangerous accidents. Actually, not only in China, Honeywell has begun to extensively enter natural gas pipeline projects on a global scale.

Mr. Wu Shengbo made no secret of his interest in China's future natural gas transmission market. "As far as I know, in the next 7-8 years, the total length of China's natural gas pipeline construction will exceed the sum of the pipeline length built 60 years after the founding of the People's Republic of China. The growth of this market is very fast." And Honeywell has already The rapid growth of a market has responded in a timely manner. “In the past few years we have made a lot of investment so that our products are very consistent with the characteristics of this industry.”

At the same time, the German RMG Group, acquired by Honeywell in July 2009, is a company that focuses on the design and production of natural gas control, measurement and analysis equipment. The industry commented that this acquisition will enhance Honeywell's capabilities and position in the fields of natural gas transportation, storage, distribution, and industrial consumption. This will enable Honeywell to provide a richer range of products and services for gas pipeline projects in the future, and the identity of the overall solution provider will undoubtedly strengthen its competitiveness in this area.

About coal chemical projects:

Strategic cooperation with coal chemical technology giant wins in "differentiation"

In recent years, Honeywell has frequently won major projects in the field of coal chemical industry, including the world's first coal-to-olefins industrialization plant project - Shenhua Group's coal to olefins project, Datang International Duolun coal chemical project and the world's largest coal One of the methanol production projects - Henan Longyu coal chemical project. The reason why Mr. Jiang Libin thinks that Honeywell has been recognized by users is that “we have the ability to provide complex industrial applications for various industries. We have mature solutions and experienced technical and engineering personnel who are our advantages in this area. key."

It is understood that currently the world's leading coal gasification technology is roughly controlled by three companies, namely South Africa's Sasol, Shell, and Texaco (later acquired by GE). Honeywell's strategic cooperation with the three companies has been more than 25 years, and has accumulated a wealth of industry experience. Mr. Jiang Libin said that Honeywell will bring its experience in overseas coal chemical industry to the country for many years, and at the same time establish a good relationship with the design institute and improve its comprehensive capabilities in process design, simulation and control.

Wu Shengbo also stated that the close cooperation with major process manufacturers is an important factor for Honeywell to win the market, and it is also the "differentiation" that differentiates it from other process control companies. “In fact, more often than not, we talk with users about control technology, but about the process, and tell them what process improvements we can bring to them.” Wu Shengbo also disclosed that at present, Honeywell and some major domestic coal chemical industry Process manufacturers have also achieved a good relationship of cooperation, which also means that Honeywell will have a greater future in China's coal chemical market.

About opportunities for the future of China:

Energy saving and safety are the two directions that are most valued in recent years. India, Vietnam, and other countries have risen continuously. Their advantages in human resources costs have caused more and more people to question whether multinational companies will move their production centers southwards. , and weaken its favor for China. To address this issue, Mr. Wu Shengbo gave a definitive answer to the reporter on behalf of Honeywell: “Choose a country as an important strategic base for R&D production. We value not only its labor costs but its infrastructure construction. Downstream industrial chain development and even the stability of society and other comprehensive factors. Therefore, in the future, we will still choose China as an important investment place."

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