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Hantai Tire, the world’s seventh-largest tire company, recently announced its 2009 global sales report. The report shows that it achieved annual sales of 4.8 trillion won (approximately 4.3 billion US dollars), an increase of 18% over the previous year.
In the Chinese market, Hankook Tire continues to maintain its leading position in the industry thanks to its extensive product line and actively expanding network channels. In 2009, Hankook Tire achieved double-digit growth in the sales of passenger car and passenger car tire replacement markets in China, and the supporting market sales volume increased by 55% year-on-year. At present, Hankook Tire maintains a market share of approximately 20% in the passenger car tire market in China.
Hankook Tire believes that another "big hero" with its rapid growth in 2009 is Hantai Super Performance Tyre. It is reported that the global sales of Hantai Ultra Performance Tyres achieved a growth of 9.6% year-on-year in 2009, and the global high-end accessory market increased by 129% year-on-year, of which the Chinese market increased by 46% year-on-year.
Xu Chenghe, vice president and chief executive officer of Hankook Tire, said, “The results achieved by Hankook Tire in 2009 are based on a strategy of focusing on high quality and diversified markets. In 2010, Hankook Tire will challenge 510,000 for the first time. 100 million won worth of sales.†To this end, Hankook Tire will continue to invest in R&D centers and strive to develop more safe and environmentally friendly technologies and products. For the Chinese market, Hankook Tire expects the overall sales growth rate for 2010 to maintain a target growth rate of more than 15%, and strives to further increase its market share in the truck and passenger car tire market.
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